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Science Communication

The rare combination of marketing, research and science communication competencies allows us to give universities the best of all three worlds without compromising their academic identity
Our experts for the solution
Alexandra Borissova
Communication and Engagement Expert, PhD
We are proud members of
Ksenia Spiridonova
Science Communication Expert
Assessment
Assessment
Communication and Marketing Audit
  • Assessment of communication and brand strategy, internal and external communications performance. \Review of various channels: website, social media, event, mass media, public engagement activities.
  • Benchmarking and comparison.
Audit is the first step to discover your institution's identity and formulate the right goals of your outreach activities.
Plan
Plan
Strategy development
  • Сomprehensive marketing and communicaton strategy: brand, media, social media, third mission, student marketing, alumni and stakeholder relations.
  • Goals set up, identifying key messages, publics, and speakers.
Strategy helps you to identify and link your value proposition with relevant audience.
Do
Do
Implementation of strategy or launching separate communication campaigns
Steb-by-step plan of communications and marketing activities elaborated together with the in-house team. To make strategy working, we design incentives, set up the system of monitoring and measuring the output and the outcome.
Staff hiring and training
  • Helping to prepare academic staff and management for science communication activities: how to talk to journalists, provide comments, give presentations, post on social media.
  • Hire and train communication staff. Trainings help to create the communication culture that changes the face of the institution and reproduces itself after the intervention is over.
Review
Review
Evaluation of performance against plan
How well did we plan and implement our communication and marketing efforts? We can answer this question through a desk review, analysis of performance against targets or structured discussions with stakeholders.

Schedule a consultation with our experts

To schedule a consultation with one of our experts, please leave your contact details and a brief description of your request to help us allocate the right person.

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